I sold enterprise software for nine years. Now I build it.
Nearly a decade selling cybersecurity, integration and open-source platforms to ANZ enterprises, then a switch to the other side of the table. These days I build: a sunset app live in 55 cities, a golf tour booking site, and client software through my business, Bloody Good Software.
Same problems. Different side of the table.
Enterprise tech sales
For nearly a decade I worked with ANZ enterprises and public-sector teams across cybersecurity, integration platforms, and open-source infrastructure. That time taught me what buyers actually care about: clear scope, operational fit, risk, adoption, and whether the thing still works after the contract is signed.
- IBM
- Trend Micro
- Red Hat
- Software AG
- Arrow ECS
AI-assisted software delivery
I now use that background to build software directly. I write the specs, define the workflow, make the product decisions, and use AI coding tools to accelerate delivery. The point isn't AI for its own sake; it's useful software, shipped faster, with the important decisions still made by a human.
- advisory portal
- cityhenge
- touring golf
- bloody good software
The stack I work in.
Things I've built.
Wealth Advisory Portal
A bespoke client portal for an Australian financial advisory firm. Replaced two paid SaaS products outright and bolted AI document-extraction onto their existing CRM. Solo build, twenty-four days, first paying client using it on day thirty.
CityHenge
A consumer mobile app that tells you where to walk for tonight's sunset. Live in 55 cities across 17 countries, on both app stores, running for roughly zero dollars a month.
Touring Golf
The booking website for a 14-day hosted golf tour, championship courses paired with Western Front heritage sites. ABN-registered business, Stripe checkout, bank transfer. End-to-end commerce that I built and operate.
Bloody Good Software
Where my client work lives. Custom client portals, internal tools and AI workflows for Australian small businesses, built in weeks and looked after once they are live.
Build log.
Software is only valuable when people can actually use it. Most business bottlenecks aren't caused by a lack of ambition; they come from the gap between the work people do and the tools they've been given. AI coding tools make that gap cheaper to close, but only when the work is scoped properly.
On where the value is